There is a great Father/Son war hero story here.
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P-51 Mustang World War Two Fighter
"If it looks Right, it will FLY RIGHT."
This quote comes from the Aviation industry where another quote holds true, "Form follows function".
If there is anywhere where that would be true it is in flying where streamlined design naturally makes a successful attractive product.
That idea can be carried over to other things like your web site. Let's sit down and let me show you how to make your internet experience SOAR.